In the Feburary 2012, issue there is an article written by Melisa Wells entitled "Survival of The Fittest". It discusses many facts and issues revolving around the recession of the United States. The recession has tweaked the way salons look at how to retain customers, how they plan for the fututre, how salons can attract new clients, and how the salon is ran.
Wells says, "Nail technicians and salon owners alike should, no mater how well they are doing, reassess their businesses to not only survive during the recession, but also thrive." We can start by taking a closer look at our expenses. One of the things Wells says that is a major factor is surviving the recession is "staff members who don't pull their weight when the salon is hurting for business should have their schedules altered or if necessary, let the employee go." I realize staffing issues and discisions can be the toughest discisions to make.
Well also says the backbar is another hole that lots of money will go right down the drain on. Supply costs can be much larger than necessary if staff isn't careful to use only what they absolutely need for each service. Wells says, "Consider a staff training session with a supply refresher to get everyone on board with proper usage amounts." If staff uses to much supplies, one idea is to get those little cups from Sams Club and prepare the set amounts so that the staff can simply come in get the cup and not over pour product. This idea also gives the perception that it is a cleaner and more prepared salon.
These are just two of the many ideas Wells put in this article. I recomment that you get the Feb. issue of Nail Pro and read it. There are other articles in the magazine that month that are on how to retain services during the recession.
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